Botho Arts



Brand identity

Botho Arts Collective
Group Exhibition

– is an artist-led art fair that bridges the gap between the artists and the market. This contemporary art platform is focused on artists from Africa and the diaspora. Our unique event provides a space for artists, collectors, and their communities to co-create a new experience of art.


BOTHO is a SeSotho word originating from South Africa which means, “I AM BECAUSE YOU ARE.” This African concept explains how humankind’s existence is centered around others. Botho is a celebration of the collective. . We believe that to assert the legacy and wealth of our culture is the beginning of a seamless connection for creatives of Africa and the diaspora. We see ourselves as one complement of many. A collective. Botho.

© 2022 Masego Morulane All Rights Reserved